Redkite Celebrating 10 Years of Partnership

This year we celebrate ten years of partnership with Redkite, an Australian charity that provides essential support to children and young people who have been diagnosed with cancer and their families.

Each year at head office, we pack and donate Redkite Red Bags to give to families at the time of their child’s diagnosis. These bags are full of practical items, such as toiletries, reusable coffee cups, vital information about support services and a teddy bear to cuddle.

Redkite "Ten years ago the caring Country Road team changed the face of support available to families at the devastating time of their child’s cancer diagnosis.

Every day since, the beautiful and practical Red Bag has shown families that they’re not alone in the first, unexpected and life-changing days in hospital.

Importantly, the quality Country Road Redkite Bags are treasured by families who continue to use them during hospital visits, sometimes for years after diagnosis.

The Red Bag connects families in hospital together who are also experiencing their child’s cancer, representing a symbol of support and hope during a time when this is often missing."

Monique Keighery,
Redkite CEO.
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